MACH-advanced organizations achieve 77% AI adoption rates versus 36% for traditional architectures—but this isn't about technology implementation. It's about market agility.

This session explores how composable business strategies enable teams to stay agile and build strategies around market opportunities, while competitors with rigid systems find themselves building their strategies around technology limitations. Discover why the five MACH principles (Composable, Connected, Open, Incremental, Autonomous) determine whether your organization leads market transformation or reacts to it. Learn how composable approaches turn AI breakthroughs into immediate customer value, while traditional organizations spend months planning vendor selection and system overhauls.

Perfect for marketers, brand leaders, and strategists navigating customer expectations in the AI era.