Robert Raver is a Principal Media and Entertainment Specialist Solutions Architect and worldwide tech lead at AWS, dedicated to advancing Media Supply Chain and AI capabilities. Leading the Media Lake initiative, he spearheads efforts to transform media asset management and workflow orchestration across the industry. Robert works closely with customers and partners to identify emerging technologies and transform them into solutions that drive tangible business results. His expertise lies in architecting cloud-based systems that optimize media supply chains, tackling industry pain points related to media processing, rights management, title operations, QC workflows, and metadata handling. Robert's 20+ years of experience encompasses leadership positions, architectural design, and hands-on engineering across the media landscape.